A Guide to Different Types of Business Videos and When to Use Them

In today’s fast-paced digital world, video content is one of the most powerful tools businesses can use to connect with their audience, build trust, and drive sales. But with so many different types of business videos available, it can be confusing to know which style works best for your brand and goals.

Here’s a simple guide to the most common types of business videos, and when to use each one:

1. Corporate Brand Videos

Corporate brand videos tell your company’s story, highlight your mission, values, and culture. They help humanize your brand and create an emotional connection with your audience. These videos often feature leadership interviews, behind-the-scenes footage, or customer success stories.
Pros: Great for establishing credibility and building trust.
Example: A university might use a corporate video to showcase campus life, faculty, and student achievements.

2. Product Demo Videos

Product demo videos show exactly how your product works, focusing on its key features and benefits. These videos help potential customers understand what they’re buying and how it solves their problems. Clear, concise demos can reduce hesitation and increase conversions.
Pros: Boosts sales by visually answering common customer questions.
Example: A tech startup showcasing how their app works through a step-by-step video.

3. Explainer Videos

Explainer videos use simple animation or live-action storytelling to break down complex ideas or services. They’re ideal for startups, tech companies, or any business with a new or complicated offering. These videos help simplify your message and make it accessible to a wider audience.
Pros: Increases understanding and retention, perfect for sharing on social media or your website.
Example: A fintech company explaining how their new payment system works.

4. Testimonial Videos

Testimonial videos feature satisfied customers sharing their experiences with your product or service. They provide social proof and build trust with prospective buyers. Authentic stories from real clients are highly persuasive and often perform well on sales pages and social media.
Pros: Enhances credibility and boosts conversion rates.
Example: A fitness brand sharing success stories from clients who transformed their health.

5. Event Coverage Videos

Event coverage videos capture key moments, speaker highlights, and attendee reactions from conferences, product launches, or company events. These videos extend the life of your event by sharing the excitement with a broader audience and can be used for promotion or internal communication.
Pros: Showcases your company’s activity and community involvement.
Example: A trade show recap video showing your booth, demos, and visitor engagement.

6. Training and Internal Videos

Training videos help educate employees or partners on new systems, products, or policies. They provide consistent, clear instructions and can reduce onboarding time and mistakes. Internal videos improve communication and help maintain company standards.
Pros: Saves time and improves knowledge retention within teams.
Example: A retail chain creating videos for staff on customer service best practices.

7. Social Media Videos

Social media videos are short, engaging clips tailored to platforms like Instagram, Facebook, TikTok, or LinkedIn. They often use humor, trends, or striking visuals to grab attention quickly and encourage sharing. These videos help build brand awareness and community engagement.
Pros: Quick to consume and highly shareable, increasing your brand reach.
Example: A coffee shop posting daily behind-the-scenes stories or quick recipes.

When to Use What?

• Launching a new brand or company? Start with a corporate brand video to tell your story and establish your identity.

• Want to boost sales and help customers make decisions? Product demos and testimonial videos are powerful tools.

• Need to explain a complicated service or product? Explainer videos simplify the message.

• Hosting or sponsoring an event? Event coverage videos help maximize your investment.

• Building a lively social media presence? Social media videos offer fast engagement and broad reach.

Choosing the right video type depends on your business goals, target audience, and where you plan to share your content. Combining different types over time can create a well-rounded video marketing strategy that drives results.

If you want help deciding what video type fits your business best, or need professional video production in Bangkok, get in touch with us at Tyndall Visuals — we’re here to bring your story to life.